Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

Steve Easterbrook

Allocate Analyze Best Decide Dollars Effective Effective Way Fairly Helps How Marketing Measuring Media Medium Most Our Part Return Sophisticated Spend Us Way Ways Which

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The most effective way to preach the gospel is through example. If we live according to our beliefs, people will notice.

— Dieter F. Uchtdorf

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