Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.

Think of it as a shopping mall and their station is the little store in the back next to where you get your nails done.

In the changing room, attempting to shove your misshapen body into the size you think you should be rather than the size you are usually leads to some form of weeping while screaming, "IT'S FINE, I'LL JUST WEAR A BAG OF FLOUR AROUND MY BODY UNTIL I DEHYDRATE ENTIRELY AND CAN DIE IN PEACE.

We must keep pace with our neighboring states to ensure that Illinois doesn't become the meth shopping mall of the Midwest,

In our company sessions, we fight, argue and get emotional and passionate about defending our ideas. When we're coming up with ideas, it needs to be a real free-flowing, free-thinking time; anybody can say anything. Very often, it gets ugly, but at the end of the day, my staff knows that it will return to being a professional atmosphere.

We're hoping to ruin their debut on their turf.