People are too darn myopic about making money and they get disappointed fast. If they haven't sold enough flowers they say: 'I'm out of here.'

The agencies, in a large way, have realized it's about money. You want to optimize the media spend as much as possible across the board.

I always found it ironic that media people were low man on the totem pole, and yet they handled all the money. That's where things can go wrong in a big way.

These are the richest people on earth that I'm dealing with, ... Their conception of money is totally different than yours or mine. They'll pay $3 million a hand at blackjack and have five hands going.

Yeah, they'd be on the tour making money and earning a living to put food on the table. On the Division I level, with the players we have and the players we have coming in, we hope to compete not only in the Valley, but also on a national level.

We hope the high reward money will entice those people who have been assisting them in traveling and hiding. We believe these are the same people who helped them make good on the escape.