People are wanting a different connection with their food. They want not only to do the right thing, but they really want to taste the difference.

We want people to really claim the farm and come together and make it their own.

I think it's all headed in the right direction. I don't see it going back to being a bad word.

It is still a wonderful connection to say there is a piece of the Eiffel tower right here.

There's a real Arizona connection there, because much of the equipment used in the Voyager mission was manufactured right here in Scottsdale.

We didn't take any direct lines, so we're completely aboveboard. We changed the names of the characters, but people who are familiar with the movie will know who's who.