People fantasize about being a hero and helping someone in trouble. Batman is that fantasy realized - not just for Bruce Wayne, but for the audience.

Bruce Wayne is Batman. He became Batman the instant his parents were murdered. Batman needs Bruce, however hollow that identity feels to him from time to time. Bruce keeps Batman human.

He's clearly a man with a mission, but it's not one of vengeance. Bruce is not after personal revenge ... He's much bigger than that; he's much more noble than that. He wants the world to be a better place, where a young Bruce Wayne would not be a victim ... In a way, he's out to make himself unnecessary. Batman is a hero who wishes he didn't have to exist.

I'm digging Batman. I'm digging that balance, that duality. He's always on the edge and trying to balance himself within the rules of what's lawful and justice, and being Bruce Wayne and being Batman.

You have to build a mass market for consumer consumption before people think about ownership models.

2006 is the year we deliver a video search experience that is as good as what people expect with text search.