People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.

Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat,

Many people think that history is a dull subject. Dull? Is it "dull" that Jesse James once got bitten on the forehead by an ant, and at first it didn't seem like anything, but then the bite got worse and worse, so he went to a doctor in town, and the secretary told him to wait, so he sat down and waited, and waited, and waited, and waited, and then finally he got to see the doctor, and the doctor put some salve on it? You call that dull?

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

This is dangerous because the networks are calling into question their own medium.

Don’t try to do everything yourself. Find a horse to ride