People seem to be learning more about wine and they are more discerning.

We learned a lot while we were researching these articles. Our readers who enjoy wine will really enjoy learning about it as well.

We wanted to try something different.

Last year we lowered prices on 5,000 items and we're continuing with our commitment to lower several thousand more. We work with vendors on negotiating an everyday value. The thought was we didn't want customers running all over town to find the best deal. We also wanted people to be able to buy things as they needed them and not feel the need to stock up.

I feel like I can learn a lot at Western. And I'm ready to increase that learning curve.

There's so many good people producing wine now, ... It's just amazing. There's so much on the shelves. You don't have to go buy those overpriced wines.