People still do not understand that a live fish is more valuable than a dead one, and that destructive fishing techniques are taking a wrecking ball to biodiversity.

When I write a scientific treatise, I might reach 100 people. When the 'National Geographic' covers a project, it communicates about plants and fish and underwater technology to more than 10 million people.

I'm not against extracting a modest amount of wildlife out of the ocean for human consumption, but I am really concerned about the large-scale industrial fishing that engages in destructive practices like trawling and longlining.

I want everybody to go jump in the ocean to see for themselves how beautiful it is, how important it is to get acquainted with fish swimming in the ocean, rather than just swimming with lemon slices and butter.

I have heard endlessly that fish are so resilient that there is no way that you could exterminate a species. We are learning otherwise.

It's mainly the high-end luxury market now that drives much of the fishing in the sea. It's not feeding the starving millions. It's feeding a luxury market.