People will say a movie bombed at the box office but I couldn't care less.

I win my awards at the box office.

Today it's not culture; it's box office.

Prior to 'Pirates of the Caribbean' - the first one in 2003 - I had been essentially known within the confines of Hollywood as box office poison, you know what I'm saying? You know, I basically had built a career on 20 years of failures.

Virtue has its own reward, but no sale at the box office.

In Quebec, we're less inhibited artistically, culturally, politically. We're less focused on box office and comparing our films to the American films.