FastSaying

People's interest is in the product, not in its authorship.

Jonathan Ive

Jonathan Ive

AuthorshipInterestPeopleProduct

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It never ceases to amaze me what it takes to develop and bring to mass production a product.
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Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
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When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
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I think subconsciously people are remarkably discerning. I think that they can sense care.
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What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
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