Perception is the mother of intention.

Our intention is to continue to grow and lead the market not only from a perception point of view but also from a market point of view.

I don't think CRC ever had an intention of finding another site.

I told him, 'If you want to change the perception of yourself as a player, one team sticks out: the White Sox.' I said, 'No place were you hated more than in U.S. Cellular by the White Sox fans. If you can win over those fans, then everyone will realize people have the wrong idea about you as a player.'

to change the perception that this is a bad neighborhood and that you're either crazy or stupid to live here.

To change ourselves effectively, we first had to change our perceptions.