Pet owners want to be able to go away and know their pet will be treated just as they are treated at home. And pets today are living very good lives.

Some firefighters have told us that human oxygen masks are so ineffective that they will actually try to give mouth-to-mouth resuscitation when they're dealing with a pet.

Good communications, written or oral, begins with an understanding of the audience. If you can get inside their heads, you can find a way to connect.

We're in the business of taking care of people's pets at our facilities and this is sort of an extension of our belief about the role of pets in the family.

What often happens is that by the time the pet is rescued from the home, they are very lethargic because they have inhaled a lot of smoke.

You're only half-kidding about watering down. It's not right. Our students will go to college and have to compete against kids whose schools didn't water down their classes.