Pete Rozelle used television to get the game to the American public by creating the Super Bowl and making it the biggest sporting event in the world.

I've been very fortunate to be involved in all the Super Bowls, to see some World Series, to cover heavyweight championship fights; I've been to the Olympics and seen every sporting event there is.

I'd rather have 10 Super Bowl trophies and no MVPs.

They went to the NFC Championship game without T.O., they went to the Super Bowl without T.O. - I don't know what makes him think he's so important,

CBS's halftime show during the 2004 Super Bowl was a new low for television.

That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl.