Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

Drew Hull

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Because of our convention business, it is not a huge big difference [in regular and summer employment].

It's done on a very small scale. That is definitely not quite mainstream yet.

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Many consumers are calling for live TV and lower pricing before they'll start watching video on the smallest of screens. But considering those that are likely to use it, namely, high-income, young-adult wireless subscribers, it might serve the industry well to lower the cost barrier in order to reach more of this lucrative market.

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You hear people say that short codes will be tomorrow's URL.

We still see the dominance of rap, R&B, alternative punk, and pop. But we are definitely seeing growth in jazz and classical music.