Prevention is one of the few known ways to reduce demand for health and aged care services.

We know we are entering a period of transformation in aged care.

Community care is a fundamental, an essential, an enduring part of our aged care system.

Prevention is the key.

In any case, seeing care for certain groups as an excessive cost reflects an arguably perverse way of thinking about health care in terms of human need. [...] In other words, care for the sick is an economic burden only in health care systems where profit is the bottom line and public services are underfunded and politically unsupported - that is, systems in which only market logic is considered legitimate.

The wellness and prevention market will outgrow the health care market.