Price, price, price. We're looking at value instead of price and trying to offer good value to a broader range of people coming into stores.

We hope if we take care of our customers by giving them the best value in the marketplace, they will continue to come to us as a primary destination. We don't think they will be disappointed.

Overall, things are changing. We have to be relevant to a broad range of customers. Price is important, but we are also concerned with value. Value is not just price. It is assortment and convenience.

We're hoping to help a segment that's already shopping at our stores but wasn't necessarily finding what was essential to them.

This [holiday] season is coming in a year that's been difficult for a lot of people. We wanted to do something that would be perceived as sensational.

We are seeing nice traffic up to the last minute. We think (the holiday season) is going right down to the wire.