Priced under $30,000, the 2006 Lincoln Zephyr is designed to appeal to anyone who is ready to enter the world of luxury vehicles.

We set a target of 40 percent for conquest sales, and based on sales figures from October through February we've hit that number already.

The front was the weakest part of the Zephyr. (But) it was what they had to do to get it done fast … They needed product for the dealers.

There wasn't even a zephyr of wind. It was unbelievable. I can't imagine it being any better out there.

We are definitely excited about taking our alliance with Lincoln to the next level. What we've designed this year is a program that fully engages our fans, yet stays true to what both the New Edition and Lincoln brands represent -- style, class and sophistication.

As soon as I heard about what happened to Zephyr, that whole battle came back to me.