Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

Our customers should take joy in our products and services.

Break down barriers between departments. People in research, design, sales, and production must work as a team, to foresee problems of production and in use that may be encountered with the product or service.

A committee appointed by the President of a company will report what the President wishes to hear. Would they dare report otherwise?

A manager of people needs to understand that all people are different. This is not ranking people. He needs to understand that the performance of anyone is governed largely by the system that he works in, the responsibility of management.

Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place