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Publicity, publicity, publicity is the greatest moral factor and force in our public life

Joseph Pulitzer

Joseph Pulitzer

Publicity

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This is not a quickie, exploitation book attempting to capitalize on the worldwide publicity ultimately generated by Terri's story, ... This is the powerful, insightful and definitive story, told by a dedicated and hard-working journalist who made it her business, after nearly three years of covering this life-and-death conflict, to bring it to the attention of the national and international media.
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There is not a crime, there is not a dodge, there is not a trick, there is not a swindle, there is not a vice which does not live by secrecy.
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Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.
— Joseph Pulitzer
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What a newspaper needs in its news, in its headlines, and on its editorial page is terseness, humor, descriptive power, satire, originality, good literary style, clever condensation, and accuracy, accuracy, accuracy!
— Joseph Pulitzer
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Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life.
— Joseph Pulitzer
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