FastSaying

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

Randy Falco

AolAdvertisingAudienceBuildEngagementGlobalGrowLargestMostNetworkOurPutSimplySizeSophisticatedVisionWhileWorldwide

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Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
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The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.
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Televisa is the largest media company in the Spanish-speaking world, and the steps we have taken, which extend the tenure of our exclusive access to Televisa's premium Spanish-language telenovelas, sports, sitcoms, reality series, news programs and feature films, put Univision in a stronger competitive position.
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I have been reorganizing and restructuring AOL: changing the strategy and rebuilding it from scratch in the worst economy in a generation.
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The biggest segment of our audience is 18 to 34, and, believe it or not, they still speak Spanish, and they still watch novellas and soccer games and news.
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