Real artists ship

In our track record over the last few years, we've only had one product that we've introduced that hasn't met our expectations in its first quarter of sales, and that is our G4 cube, ... If we haven't hit it right on the market with the G4 cube, well, we're just going to keep working on it until we do.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

I was lucky -- I found what I love to do early in life,