Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Regardless of any title I'll ever hold, the most important job I'll ever have is spelled D-A-D.

We understand the importance of brand identification, but manufacturer identification can override that.

The most important job you'll ever have is in the walls of your own home.

Things that we need to learn are the importance of establishing brand, establishing market presence. Technology-wise, it's things like ease of use, user interfaces; all of these things that tend to be less important in our other business segments are important things for us in the consumer market.

We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments.