Regardless of what you think, everyone is having a personal crisis. So, be kind to each person.

Be kind to people and they will want to be kind to you.

Be extra kind to those who seem to deserve it least because they really need your kindness more.

Which has more lifetime value ...an object that will eventually be discarded or an personalized, heartfelt photo card?

No one can 'cheat' on another person because each person's life is their own creation.

People tend to forget you. Help them to always remember you. You can do this easily with personalized greeting cards with all your contact info.