Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

The relevance of search is still the Holy Grail for any search application,