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Researchers may like to think that, given all the facts, we make rational choices. Ask economists how that assumption works out for them. No, we are emotional creatures who use value-based reasoning in conjunction with our rationality.

Kyle Hill

Kyle Hill

AskAssumptionChoicesCreaturesEconomistsEmotionalFactsGivenHowLikeMakeMayOurOutRationalRationalityReasoningResearchersThemThinkUseWhoWorks

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