Rural experiences are a key part of the therapy people need as an urban escape. They want to take their kids to see goats and llamas. They themselves went to go out and learn to weave wool or pick vegetables or fruit. That's where the guides and maps come in.

Every year we have new ones. Agricultural tourism is growing. The object is to maximize direct sales. You do that by getting people coming through your front door or your front gate. Potentially it can make a big difference in profits or losses.

We do know that with good management, good advertising and outreach -- and of course you have to have good attractions -- that you can increase visitor traffic to various degrees, and you can increase farm revenues.

Music therapy is a non-threatening form of intervention. It helps people open up. We've seen many people benefit, including those suffering from forms of dementia such as Alzheimer's. We've also seen evidence of music helping in neurological rehabilitation as people relearn a gait and learn to speak after a stroke.

Writing is a fine therapy for people who are perpetually scared of nameless threats . . . for jittery people.

Most people, when they hear about whole body vibration therapy, they tend to laugh.