SEO is DEAD in the eyes of the people who know LESS about it.

Search Engine Optimization (SEO) is like a car, that if you don't fill it with gas it will take you nowhere. Maintenance is also advised to keep it up to speed. And if you recklessly drive it fast, you'll end up getting hurt.

Good SEO is the one that brings quality traffic to your site, not just to increase the traffic of your site.

“…The objective is not to “make your links appear natural”; the objective is that your links are natural.”

The way you want to be treated is a lot like how Google wants to be approached. Play nicely. Mean what you say. Don’t try to deceive. Share good stuff. Be authentic. Be precise with your words.

In the end it's all about the Zeroes you make