Sales may lead to advertising as much as advertising leads to sales.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Does your marketing promote the difference between good and bad or better and best?

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

You have a happier buyer. From a sales and marketing standpoint, it's been a real winner.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.