Salespeople need to “Earn the right” to become suppliers more than they ever did before.

We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.

For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.

Ignore the people who say that the sales industry needs to become professionalised: it already has.

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

We all need salespeople who deliver value that wasn’t there before they arrived.