Scandinavian crime fiction has become a great success all across the world and rightfully so. Sjowall and Wahloo ushered in a whole generation of Swedish crime writers, many of whom are now available in English.

The pace of Swedish crime fiction is slower - Stieg Larsson's the exception. And I think we use the environment more.

Swedish taxes are high, and we don't get as much as we used to for them. And our schools aren't so good.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

I think any artist that's going to become anything in this world faces humility: with great humility comes great success.

It was a no-brainer that the cellular route would be a great success in Africa.