Schools can make money without selling junk food.

The money from soda contracts comes out of children's and parents' pockets. Coke, Pepsi, and other junk-food marketers enjoy being in schools because they know it is one of the only places they can target kids without parental interference.

This means that the policy effectively does not address high schools at all because it won't affect the status quo.

[Communities that do step up to reverse poor nutrition trends often face considerable opposition from soda and junk food manufacturers, but while] it used to be that industry always won, that's not always the case now, ... because schools are already in the business of feeding children; it's a matter of changing what's offered, not necessarily taking on new responsibilities.

It's not enough any more for the government to publish dietary guidelines and point their finger at Americans and say, 'Eat better.' It takes more than that,

I work in this area, and I don't even know what some of those things are referring to.