Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.
Jeffrey Kluger
Related Watching TV produces low levels of satisfaction because it doesn't challenge you. Instead, do so... KAREN SALMANSOHN I feel it's important to show that one thing that you do doesn't define you as a human being... RYAN GOSLING Success doesn't mean that you are healthy, success doesn't mean that you're happy, succe... VICTORIA PRINCIPAL When starting a project, your influences are the things around you. It doesn't mean you have to ... ALBERT HAMMOND, JR. You can't move so fast that you try to change the mores faster than people can accept it. That d... ELEANOR ROOSEVELT If your DNA profile puts you at a higher risk of developing obesity, that doesn't mean it's ... DAVID AGUS What is feminism? We are just asking for equal opportunities, nothing beyond that. It doesn't me... TWINKLE KHANNA The burden of poverty isn't just that you don't always have the things you need, it's th... JAY-Z Facebook isn't helping you make new connections, Facebook doesn't develop new relationships,... SEAN PARKER Many of the factors that we think will cause motivation, such as fair pay and a good manager, won... CLAYTON CHRISTENSEN I think the quality of sexiness comes from within. It is something that is in you or it isn't an... SOPHIA LOREN It doesn't matter what else is going on. When you walk into your arena or your - whatever you ex... MICHAEL PHELPS Dance music doesn't care where you live. It doesn't care who your friends are. It doesn'... GIORGIO MORODER The thing that doesn't fit is the thing that's the most interesting: the part that doesn'... RICHARD P. FEYNMAN I understand that there are a few roles out there and tons of actors. Just because you don't get... GRACE GEALEY Playing is just about feeling. Playing isn't necessarily about misery. Playing isn't necessa... JANIS JOPLIN You hear about people your whole life, 'So-and-so has cancer,' and you're like, 'Wow... JAKE OWEN If you want to go beyond that small percentage of people who are already environmentally and scienti... NALINI NADKARNI It's so important to keep moving and don't buy into the myth. I say do anything you feel lik... FLORENCE HENDERSON The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at n... MARK BURNETT Discovering your purpose doesn't have to be complicated. Look at what you do and why you do it. ... ANNE F. BEILER Architecture can't fully represent the chaos and turmoil that are part of the human personality,... FRANK STELLA To have faith doesn't mean you get any less frustrated when you don't do your best, but you ... TOM LEHMAN One of my teachers once said that the way you know you're on the right path is that it works. No... JAMES REDFIELD I realized that, all along, my theory was right: Make music that you want to hear, and instead of ha... NATALIA KILLS Find out if your radio interviewer has read your book, or you are going to have to do that part of t... M. J. ROSE You can only do your best. That's all you can do. And if it isn't good enough, it isn't ... IMELDA STAUNTON That's what you have to learn with life. It's your life at the end of the day. There's r... TREVOR JACKSON When you start a new job or a particular journey, you really don't know what to expect. I mean, ... ERIC JEROME DICKEY It takes great salesmanship to convince a customer to buy something from you that isn't built or... FRED WILSON That's the way this business works: if your movies do well at the box office, you will be offere... MATT DAMON What do you mean you don't believe in homosexuality? It's not like the Easter Bunny, your be... LEA DELARIA If you live a life of make-believe, your life isn't worth anything until you do something that d... MORGAN FREEMAN Life just doesn't hand you things. You have to get out there and make things happen. that's ... EMERIL LAGASSE I'm grateful to intelligent people. That doesn't mean educated. That doesn't mean intell... MAYA ANGELOU I did not raise my son, Sam, to celebrate Mother's Day. I didn't want him to feel some oblig... ANNE LAMOTT Are you taking us to the beach?" - Dan Cahill JUDE WATSON Nature isn't positive in that way. It doesn't aim itself at you. It's not being unkind t... DAVID ATTENBOROUGH Part of what it is to be scientifically-literate, it's not simply, 'Do you know what DNA is?... NEIL DEGRASSE TYSON Poetry isn't a profession, it's a way of life. It's an empty basket; you put your life i... MARY OLIVER Chemistry is a hard thing. I don't think you can force it, and it doesn't necessarily mean t... TRICIA HELFER The Muslim world just doesn't believe that skin color is all that important. Obama may be half-b... BEN SHAPIRO There's many things that you can do with your life. It doesn't necessarily - I think if you&... CATE BLANCHETT Everyone should have cancer one time - then you'd know that other things aren't important. T... BOBBY HEENAN Once you get into the NFL, it doesn't matter what draft pick you are, what round you are, if you... AUSTIN SEFERIAN-JENKINS Just because a romantic relationship ends doesn't mean that the other facets of your relationshi... CHRIS MARTIN Plastic surgery can't make you younger or more beautiful, because beauty is in your eyes, isn... SARAH PARISH Everything that works in sales has been done already. Just keep track of the crap that you buy, or t... TIM FERRISS Taking dishes straight off the restaurant's menu and putting them into a cookbook doesn't wo... MARCUS SAMUELSSON Just because something is on trend doesn't mean you have to embrace it. You can look at it and a... AERIN LAUDER If you've got an idea, start today. There's no better time than now to get going. That doesn... KEVIN SYSTROM Just because I'm in favor of gay rights doesn't mean that I'm gay or doesn't mean I&... SCOTT FUJITA A lot of music doesn't do one thing or another. It just doesn't do anything. Then there are ... DAVID LYNCH Writers displace their anxiety on to the tools of the trade. It's better to say that you haven... HILARY MANTEL Demagoguery sells. And therefore radio stations will put it on. But that doesn't mean that you c... AL FRANKEN I have a Ph.D. in cell biology. And that's really manual labor. I mean, experimental science, yo... BARBARA EHRENREICH There are a lot of things that make up a performance, a lot of technical things. It isn't always... ROBERT CARLYLE It ends or it doesn't. That’s what you say. That’s how you get through it. The tu... CAITLYN SIEHL The less you think counterfactually, the less you experience stress. Stress, in this light, isn'... ANDREW J. BERNSTEIN Loving oneself isn't hard, when you understand who and what 'yourself' is. It has nothin... PHYLICIA RASHAD Recognizing your talents doesn't mean believing they're limitless. Accepting your strengths ... GINA BARRECA Writing for TV entails saying every dumb idea that comes into your head to a room of people. And doi... TAYLOR JENKINS REID Just because you eat doesn't mean you eat smart. It's hard to beat a $1.99 wing pack of thre... MARIO BATALI Art and science are intrinsically the same except for one thing. The universe is in control of your ... HARRY KROTO I guess the headline is that you mustn't tough it out assuming it's 'normal' to feel... ZOE FOSTER BLAKE The key to life is your attitude. Whether you're single or married or have kids or don't hav... CANDACE BUSHNELL When you go off in the world and make your life, and you come back to your home town, and you find y... ROBERT RODRIGUEZ Your work isn't just to learn and say the lines. Your work is to figure out what the chatter in ... SARAH WAYNE CALLIES I don't want to create controversy; I just have an opinion on things, and there is nothing wrong... JOHN TRAVOLTA Food Allergies Are Not Due to Food, Rather Are Due to the Constant Contamination of That Food That Y... THEHEALTHFOODGURU Find your passion is in life, and do what you can to integrate that into your work life. That's ... EDWARD WHITACRE, JR. It looks ancient," - Amy Cahill JUDE WATSON Good writing is good writing, but that doesn't mean you can't orchestrate it or tweak it. JOHN TRAVOLTA If you're a cartoon character or most TV characters, sure, you'll fight, because the punches... LOUIS C. K. It doesn't matter what your pedigree is, who your family is or what degrees you have. What reall... GRACIA MARTORE When you innovate, you create new industries that then boost your economy. And when you create new i... NEIL DEGRASSE TYSON I have no great desire to play a great role. You can't make quality on TV anyway. It's alway... WAYNE ROGERS Employees are your most valuable assets. They are the heart and guts of a company. This doesn't ... CARLOS GHOSN In an ideal world, you'd never have to do things that are below your position, but this isn'... SOPHIA AMORUSO Being a pro athlete doesn't mean you treat your body right, even though it's so important to... SUMMER SANDERS It's not easy to come somewhere new and have to find your place. You might feel someone doesn... FERNANDO TORRES I don't believe that directors need to essentially manipulate actors into doing things. You can ... RUTH NEGGA You may love football, but that doesn't mean you have any business trying to play the sport. It&... ADAM GREEN If you're healthy, if you don't get sick much, if you don't go to the doctor much or use... RUSH LIMBAUGH You gotta stick your neck out and put out a record that isn't safe... that's the Green Day w... TRE COOL One industrial age belief is that GDP or GNP is a measure of progress. I don't care if you'r... PETER SENGE I think that I have less conviction than ever that poetry matters - that poetry changes or saves any... DAPHNE GOTTLIEB Compassion and mercy are important, period. It doesn't matter who's at our receiving end, bu... RORY FREEDMAN Roads are necessary, but the fact that we don't fully recognize that when you build a road you... RICHARD LAMM At the end of the day, you're responsible for yourself and your actions and that's all you c... KEVIN GARNETT It's amazing that I can inspire little kids to know that you can be short or tall, and your body... SIMONE BILES You know, what I like about 'The Family Tree' is it's a kitchen sink movie; you can'... DERMOT MULRONEY I think of horror films as art, as films of confrontation. Films that make you confront aspects of y... DAVID CRONENBERG Maybe it's a cultural thing, being Korean, but my first reflex has always been to exude humility... STEVEN YEUN You don't make a fortune doing cartoons. It's a lot of fun, it keeps you busy, and it's ... PATRICK WARBURTON People do bad things, but that doesn't mean they don't have other colors or qualities. MAHERSHALA ALI One of the best predictors of ultimate success in either sales or non-sales selling isn't natura... DANIEL H. PINK For me, one of the toughest things about Valentine's Day is that it gets geared up as the day to... MATTHEW MCCONAUGHEY I make films about black women and it doesn't mean that you can't see them as a black man, d... AVA DUVERNAY Like anyone, you could love someone, and it doesn't mean that you're equipped or you were ta... ELIZABETH RODRIGUEZ
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The ability to realize when you are wrong, a willingness to ... JEFFREY FRY I know that attaching memories to books may be going out of the world, but while it lasts, it's ... JEFFREY EUGENIDES Concert-going has become much less the thing to do, while people are still going to opera. This migh... JEFFREY TATE Stories are great, but at the end of the day, you remember that moment and that moment and that mome... JEFFREY BELL Students follow rules. Students complete assignments. The job of students - in part, at least - is t... JEFFREY TOOBIN In Asia, a lot of successful economies that had been living on their own saving, decided to open up ... JEFFREY SACHS I've been in three sort of... I mean, I'd say they're groundbreaking series, if only bec... JEFFREY TAMBOR I was always most interested in drawing - most of my childhood drawings are black-and-white line wor... JEFFREY BROWN Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town s... JEFFREY ZELDMAN I actually got thrown into my Bar Mitzvah because my teacher, my Cantor, did not tell me that they w... JEFFREY TAMBOR I can't even touch another conductor's baton. The center of gravity, the feel of the handle,... JEFFREY TATE I worked at The Old Globe Theater under the great baton of Craig Noel. One of the great theater hero... JEFFREY TAMBOR Too often a story is examined through biased eyes, without a sensitivity for everyone who forged it.... JEFFREY WRIGHT If you're an employer, you want to hire an employee who'll do their job, not do your bidding... JEFFREY JONES When I was 14, my dad came home one day and told us he had cancer. It was looking pretty bad. And I ... JEFFREY SKOLL Now I'm just like everybody else, and it's so funny, the way monogamy is funny, the way<... JEFFREY MCDANIEL One thing I can give and still keep is my word. JEFFREY FRY Fear is caused by the uncertainty of the future. Sorrow is caused by the remembrance of the past. Tr... JEFFREY FRY 'Gay panic' is insidious. It is corrupt because it appeals to a public that is used to discarding an... JEFFREY MONTGOMERY Beware prejudices. They are like rats, and men's minds are like traps; prejudices get in easily, but... LORD JEFFREY Andy Warhol defined Pop Art. JEFFREY DEITCH Dennis Hopper is one of the great American lives. JEFFREY DEITCH Certainly Amadeus because it was a very powerful time for me, we filmed it in the Czech Republic at ... JEFFREY JONES Chasing angels or fleeing demons, go to the mountains. JEFFREY RASLEY Courtney Vance and I are college classmates, weirdly enough. We're both Harvard class of 1982. C... JEFFREY TOOBIN Entrepreneurship does not build character; it reveals character. JEFFREY FRY Many of the museum directors who make an impact personally curate exhibitions. JEFFREY DEITCH Shine brightly, so you can help those who have not found their path a way through the darkness. JEFFREY FRY You know that thing where you're trying to do the crossword puzzle, and you're trying to fit... JEFFREY TAMBOR The Quiet World In an effort to get people to look into each other’s eyes more, JEFFREY MCDANIEL We recognize that the typical house built in the 1920s may be smaller than what people want today. BOB JEFFREY The scary thing is that over time, as the downtown builds and you start to lose that fabric, once it... BOB JEFFREY We'll notify everyone who was signed up. BOB JEFFREY After recovering from decades of conflict, Afghanistan needs economic support. BOB JEFFREY Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experie... JEFFREY ZELDMAN With consumers buying two smartphones for every desktop computer they purchase, the demands, challen... JEFFREY ZELDMAN A short story can be packed with meaning and impact, with the concentrated density of a collapsed st... JEFFREY THOMAS Beware prejudices. They are like rats, and men's minds are like traps; prejudices get in easily,... FRANCIS JEFFREY A company like DreamWorks, all we do is make product. That's all we do. We don't own distrib... JEFFREY KATZENBERG But I certainly made mistakes, for which I regret, I think most human beings in their lifetime make ... JEFFREY ARCHER