Scotch beef, salmon and shellfish are recognised the world over for their excellence and Scottish provenance. People recognise the Scottish brand. They associate the country with quality food and drink, and clearly other Scottish sectors, such as dairy, can benefit from that, too.

Nicola Sturgeon

Nicola Sturgeon

Associate Beef Benefit Brand Clearly Country Dairy Drink Excellence Food Other Over People Quality Recognise Recognised Salmon Scotch Scottish Sectors Too World

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