Scouts and college recruiters realized Canada was an untapped market. We have a gold mine of athletes, lots of kids willing to work hard.

If you look at our key demographic of 21- to 34-year-olds, there are more kids going to college, they have college debt, more young people have credit cards, there are higher gas prices. That beer at the end of the day has become a luxury.

We came out and played our game. We're in Canada, the gold stays here in Canada.

It?s always been two countries that can win the gold. I think Canada is too much ahead in this Olympics, but it gives the girls a chance for the next Olympics to catch up.

It helps the kids. The ultimate reason we do this is to try to keep the kids in college. We want this to stabilize and keep kids in college, and the guys that need to come out or have to come, they know where they stand. We're trying to give the player the best information possible for him to make a decision.

We know that this country wants gold and nothing else is good enough. That's the expectation for Canada when it comes to hockey and we know that. We aren't kidding ourselves. We know we have to win the gold. We don't have anything else on our minds.