FastSaying

Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

Related Quotes

Search engines compile a lot of data on what we search for and much of what we search for is personal. Many people fear that the government wants to do data mining. It'll be interesting to see how much of all this ultimately becomes a political issue.
— Danny Sullivan
CompileDataEngines
The way you want to be treated is a lot like how Google wants to be approached. Play nicely. Mean what you say. Don’t try to deceive. Share good stuff. Be authentic. Be precise with your words.
— Joel Conner
googlesearch-enginesseo
My guess is (it will be) about 300 years until computers are as good as, say, your local reference library in search.
— Craig Silverstein
googlelibrariessearch-engines
Much of the lifeblood of blogs is search engines - more than half the traffic for most blogs.
— Matt Mullenweg
BlogsEnginesHalf
If the search engines don't respect the creators, there won't be anything to search in the future because creators have to make a living too.
— Patricia Schroeder
AnythingBecauseCreators