Self-confidence is the memory of success

One important key to success is self-confidence. An important key to self-confidence is preparation.

Self-assurance is two-thirds of success.

You don't have to be genius to be successful ... but if you're successful people will genius you, even if you don't like it.

Lack of confidence, sometimes alternating with unrealistic dreams of heroic success, often leads to procrastination, and many studies suggest that procrastinators are self-handicappers: rather than risk failure, they prefer to create conditions that make success impossible, a reflex that of course creates a vicious cycle.

Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.