selling more purifiers this year than last year.

People expect a certain reaction from a business and when you pleasantly exceed those expectations, you've somehow passed an important psychological threshold.

Have a bias toward action -- let's see something happen now. You can break that big plan into small steps and take the first step right away.

We won't be knocked off from being the best-selling product in the category, ... At the same time, we're not sitting still or looking at the rearview mirror while running out business. Our air purifier is still in front of the pack and will stay there a long time.

This year, we are going to more of a co-selling arrangement.

I am the wind among the purifiers, and Lord Rama among the warriors.