FastSaying

Selling the HP Ethnic Foods business is in line with our strategy of focusing on three core categories where Heinz is a sector leader: ketchup, condiments & sauces; meals & snacks; and infant nutrition.

Joe Jimenez

Business

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Our goal is to drive growth and innovation in Europe by investing in the three core categories of Ketchup, condiments and sauces; infant nutrition; and meals and snacks.
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...If you've ever watched a child use ketchup you can tell early on that the current model is not easy for them to control. Mom gets frustrated and she yanks it out of the kid's hand. So what we did is we've ergonomically designed a bottle that fits the hand of a child. And we created a nozzle that provides the child with greater control over where they put the ketchup.
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