Sensory stuff is all individual.

You're talking less than 5 percent of all the beer sales are craft beers, but it's the fastest-growing, steadiest-growing segment of the domestic beer category.

You're talking less than 5 percent of all the beer sales are craft beers, but it's the fastest growing, steadiest growing segment of the domestic beer category.

I'm still developing new descriptions every day.

We all have the same equipment; it's just a sense of describing. The misconception is you need to learn how to taste. It's more a sense of recognition than a sense of taste.

Our brain is mapping the world. Often that map is distorted, but it's a map with constant immediate sensory input.