Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

'Giving 2.0' was born of my desire to redefine and democratize philanthropy.

Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?

Being innovative in your philanthropy allows you to stride forward in your giving journey; you can marry your mind and heart to turn charity into lasting impact; and you can become more ambitious in your giving.

'Giving 2.0' is about making your giving matter more to the people we all hope to help, and it's about making your giving matter more to you.

Suggest your children try tithing - giving 10 percent of their allowance to a charity every month.