So many car commercials are shot in the Salt Flats, and so much great imagery comes out of that place, but I've never been there, and I'm curious.

If you type 'Salt Flats' into YouTube, you'll find 100 amazing videos that were shot out there, but you won't find any that were shot in the rain.

I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.

I grew up in the Northeast; I've seen hurricanes before and trees down and cars destroyed.

I consider myself to be a very good skateboarder, but the difficulty when you're being pulled behind any car, when there's only a 20-ft. line, is that you can't see the potholes.

Truth is so much more interesting than the fiction we're used to.