So, we're hoping that the reward will actually build bridges between us and them,

They will lose the sense of control that they can reward or punish the server based on the service they receive,

The central issue is that they will not change fast enough to meet customer needs. Customers will either reward or punish you for how you create values such as cyber service.

The central issue is that they will not change fast enough to meet customer needs, ... Customers will either reward or punish you for how you create values such as cyber service.

No eternal reward will forgive us now for wasting the dawn.

It does bring us a lot of hope. Maybe a $100,000 reward will encourage someone to come forward.