Social media is not about the exploitation of technology but service to community.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

The leverage and influence social media gives citizens are rapidly spreading into the business world.