Social media is not just a spoke on the wheel of marketing. It's becoming the way entire bicycles are built.

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Treat your entire audience with the same level of care.

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.