Some people didn't like the old mouse. We have many faults, but we listen. We are moving from what some people called the worst mouse to the best mouse in the industry,

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

People are going to bring them home to work on something Sunday morning, they're not going to be able to get their kids away from them, and maybe someday they may even buy a second one to use at home.

It's not a faith in technology. It's faith in people.