Some people do not get it right away. That's okay. It is supposed to be a puzzle.

That can be a substantial number of people.

We want people to be outside and not to be afraid to be outside.

Traditionally, introducing yourself and your music to the right people has meant creating a press kit. And that means a well-designed brochure that showcases your talents and distinctive sound, along with a CD so they can actually hear you.

frankly, I can't be in a position where that's an issue to me right now.

This is right up there for me.