Some people hate lime-green; red has all this emotional baggage. Blue seems to be overall one of the more positive colors, and a little more serious than yellow.

Overall, people are reading less.

I like some animals more than some people, some people more than some animals.

Some people are more terrorist than others.

To some people, power is a noun. To others, it's a verb.

Good things are associated with blue, like clear days, more than singing the blues. Just the word 'blue' in the singular is full of optimism and positive connotation to most people.