Some people just like the simplicity of a single ring.

There are people who like the simplicity of getting all this in one bill from one company. There are a lot of other people who get bill shock from getting one bill for all these services.

People are after simplicity now. They learned over the past five years or so that investing isn't as easy as they thought.

Wondrous as it is, how simple is this mystery! To love Christ and to know that I love Him--this is all!

Everything seems simpler from a distance.

We're getting back to the simplicity of why people love the brand. They can really hear the wit and self-deprecation of the brand. It's a step in the right direction.