Some people pass us, thinking we're just a bar. But new customers keep discovering we're about food.

Food is definitely an additive feature, and it keeps people in the stores longer and keeps them from going anywhere else.

Since opening, our menu's been family steakhouse.

It's amazing how generous the people of Seaside Heights are. Food, rides, amusements . . . they give us everything.

It's a great deal for us, really perfect because people are already excited, thinking about Georgia, seeing an event happening in Georgia, a premiere event that gathers national attention. And if we can show them an ad that makes that connection that prompts them to look at our Web site and think of our state as a vacation destination then we've succeeded.

People are thinking about punishing us, even about banning us. We want to avoid that. The damage of a ban would be impossible to make good again.