Some people will be using business intelligence without even knowing it.

I will tell you I think that the intelligence community -- I'm not going to speak for them -- I think they were surprised, ... I think some of them are kicking themselves that after looking at the preparations for this test for literally weeks, that we were not in a position to be able to ... predict what kind of test this was.

Until now, business intelligence software has been too complex, costly and disconnected from the software tools people use to do their everyday jobs.

The biggest thing is just her overall intelligence as far as understanding the game, and taking advantage of her talents to help us and make us better. Her game is basically the same (since she was in middle school).

That will be hard for the people wanting to build.

We use business intelligence to figure out how to get consumers to a site as well as to determine what information to feed them once they get there. The trick is to consolidate all that we know about the consumer from online and offline data sources and then tag the consumer with a likely persona.